A reproducible metric (0–100) that tells you what percentage of 10 real buyer queries in your category result in your business being mentioned or cited by AI assistants. Measured monthly. Core guarantee of the 30-day sprint.
Citation Score measures the percentage of 10 real buyer-intent queries in your category where AI assistants (ChatGPT, Perplexity, Claude, Gemini) mention or cite your business. On a scale of 0–100.
For example, if you sell e-commerce accounting software: the 10 queries might be "best accounting for Shopify", "Shopify accounting tools reviews", "alternatives to FreshBooks", etc. — the exact questions your customers type when shopping.
Every month we run the same 10 queries and score them the same way. Progress is a number both you and I can see. No ambiguity.
Real buyer behavior: These 10 queries are what customers actually type when shopping in your category. Not vanity metrics. Not SEO rankings. Whether AI names you when a customer asks matters.
Reproducible: Anyone can run the same queries and get the same score. Not an algorithm someone else controls. Not a proprietary "visibility index." Just queries and AI responses, the same every month.
Can't be gamed: You can't "optimize for Citation Score" with black-hat tactics. The only way to improve is to actually become quotable — better pages, real citations, trusted positioning.
The 30-day SEO + AI visibility sprint comes with a written guarantee: if your Citation Score has not grown within 60 days of the sprint start, Nataliya keeps working free until it does.
That's why we measure monthly against the same 10 queries. It's the only way to make the guarantee credible — and the only reason Citation Score matters.
The free GEO audit scans your site and calculates your instant Citation Score against your category's 10 key buyer queries — then Nataliya emails you a full human-reviewed report with every fix prioritized by impact.
Scan my site free →